Category: Marketing

Marketing

Listening To Your Customers – Why It Is Important And How To Properly Do It!

Regardless of the industry you operate in, there will be competition. You will be competing with others for your customers. And it is the customer who chooses who to buy from. The big problem is because of high availability of services or products just like yours, customers can move. And they do. A Callminer study …

Marketing

Embracing Automation For A More Human HR Experience

In today’s rapidly evolving digital landscape, automation has become integral to various industries, including Human Resources (HR). Have you ever thought about what automation cannot buy for your business? When it comes to employee engagement, automation can be key – because it helps you to execute sequential activities over some time. Doing so allows you …

Marketing

Netflix Is Making A Basic Marketing Error That Can Cause Huge Long-Term Problems

I cannot believe that we are in 2022 and a huge company like Netflix fails to understand the BASICS of marketing. What is happening right now is basic and you learn it in college. Hell… you learn it from reading articles on the internet written by students. Simply put: you do not raise prices when …

Marketing, SEO

4 Reasons Why A Career In SEO Might Not Be A Good Option

Let me start this by saying I have been doing SEO and online marketing work ever since I was around 17. I am 37 now. Basically, I did anything you can imagine, from writing content to choosing keywords and creating SEO strategies. And I did it as a freelancer and in agencies. Some agencies were …

Marketing

Key IT Roles Your Organization Should Invest In

Small companies often form partnerships with larger consulting firms or well-known suppliers to get the technological solutions they want. However, as the firm expands, it will become necessary to hire employees with the necessary skills to ensure that technological solutions can be applied to preserve operational efficiency. It might be difficult for business people without …