Marketer by day, gamer by night, human always!
So many marketing articles tell you that people buy something because of two reasons, a need or a want. This is correct but it is also incredibly simple. If you want to figure out why someone buys something, you have to go much deeper than that. If you want to be really successful in business, …
Being really good at selling products is a lot tougher than what many believe. Creating that PERFECT sales pitch is difficult because marketers do not understand one thing: “The perfect sales pitch is not having a sales pitch.” You do not need to use sales pitches and the truth is that you should not even …