Tag: SEO tips

Marketing, SEO

4 Reasons Why A Career In SEO Might Not Be A Good Option

Let me start this by saying I have been doing SEO and online marketing work ever since I was around 17. I am 37 now. Basically, I did anything you can imagine, from writing content to choosing keywords and creating SEO strategies. And I did it as a freelancer and in agencies. Some agencies were …

SEO

Long Tail Keywords and Short Tail Keywords for SEO

Long tail keywords are more specific and have a higher conversion rate, but they are more difficult to rank for. As a result, they are also more expensive to rank. To identify which long tail keywords to use, you should read the brand manifesto of the company you’re trying to promote. Once you’ve done that, …

SEO

Why Does A High Bounce Rate Hurt SEO Ranking?

Why Does A High Bounce Rate Hurt SEO Ranking

Every single time I am asked to do an SEO audit of a website, the FIRST thing I check is the bounce rate. Not keyword rankings. Not traffic. Not anything else. Why? Because when bounce rate is high, it is a sign that something serious is wrong. This is an example of a very bad …

Marketing, SEO

Are Private Blog Networks (PBNs) Truly Black Hat SEO?

private blog networks - black hat SEO or not

No matter what people tell you, PBNs (private blog networks) are not black hat SEO. However, they are also not white hat SEO. This can be confusing at first glance but in reality, everything is very easy to understand. Based on who wrote the article you read online, you will be told many different things. …

Marketing, SEO

Local SEO Attracts Customers And Local Businesses Still Do Not Know It

local SEO basics

Local SEO is vital for numerous businesses that rely on brick and mortar shoppers but most owners have no idea this is the case. They still use the outdated advertising and marketing practices of the past. When you just do this, slowly but surely the number of customers you have goes down. Why is that? …